Tribera takes a walk on the wild side…

Tribera takes a walk on the wild side…

Less than a year since their launch, Tribera have added yet another exciting new client to their consumer portfolio – The Bear Grylls Adventure.

Operated by leisure attractions giant, Merlin Entertainments and Bear Grylls Ventures, The Bear Grylls Adventure boasts 10 nerve-wracking and adrenaline-rushing activities for visitors including FearZone, iFLY Indoor Skydiving and Europe’s highest outdoor free roam ropes, putting even the bravest thrill-seekers to the test.

Having the option to tailor fear-inducing adventure to suit your preference, guests can look forward to a day of racing heartbeats and once-in-a-lifetime experiences, something we aim to capture with our marketing efforts.

With their extensive experience working with some of the biggest brands in the UK and Europe, alongside similar high-profile leisure and lifestyle clients, The Bear Grylls Adventure was already a natural fit for them.

Sarah Whittaker, senior marketing manager at Bear Grylls Adventure, said of the partnership: “In 2020, The Bear Grylls Adventure is preparing for dramatic growth, so the team was looking for an agency that shared our drive and enthusiasm to help us reach targets, along with the knowledge to help us get there.

“With their passion and understanding of the digital and content landscapes, we’re thrilled to be welcoming Tribera to our extended team and look forward to the successes that will come with this collaboration.”

As part of the recently secured contract, They’ve been tasked to run a number of The Bear Grylls Adventure’s marketing activities including national and regional consumer PR, trade PR, PPC and paid social.

Michelle Ivins, managing partner and content lead at Tribera, said: “Tribera is joining forces with The Bear Grylls Adventure and we’re ready to take on the challenge!

“From press events with big name attendees, online content to drive sales to the attraction and collaborations with the most in-demand influencers, we’re preparing for an action-packed year with BGA to put them on the Midlands map for the best action-packed day out.”

Find out more about Tribera.

6x official world record holder, Leah Shutkever, takes on the ‘Not so holy challenge’

6x official world record holder, Leah Shutkever, takes on the ‘Not so holy challenge’

Birmingham-based restaurant, Holy Moly, home of the Harlem-inspired ‘Proper Mac’, –teamed up with 6x Official World Record Holder, Leah Hutkever, on Monday 3rd February as she attempted to take on the new the ‘Not So Holy’ Challenge.

Leah will be the very first person to take on this Harlem-inspired feast, made up of four fully loaded ‘Not So Holy’ burgers and a portion of fries – setting the tone for those that think they can do better, as the challenge opens up to the public from 4th February 2020. With just 30 minutes on the clock, it will be a race against time to become the soul food champion. Leah completed the challenge in a record breaking 9 minutes 53 seconds.

Paul Elliot, Head of Business at Holy Moly said: “We are extremely excited to be teaming up with Leah Shutkever as she takes on the Not So Holy Challenge. As a 6x Official World Record Holder, we are looking forward to seeing how our soul food platter fares up to Leah’s previous challenges.”

Sound easy? Think you can take on the ‘Not So Holy’ Challenge? Well, it’s your lucky day because now you can. From 4th February, for just £30 you can take part in the challenge, facing the same amount of food as Leah and all under the same time constraints too. Complete the challenge and your food is free.

Think you can complete the challenge in better time? Your photo will be taken with our clapper board and we will announce you on our social pages as the new reigning champion. So, what are you waiting for? Head on down to Holy Moly based in Grand Central and take on the ultimate soul food challenge.

Bookings are not required at Holy Moly. For more information about the restaurant or menus available, visit here.